Somewhere in mobile digital lane…
Combining music and technology is an important factor being considered by most businesses, particularly by the entertainment and mobile industry, in conducting research and studies as they go through product development and look for alternative distribution channels. These modern risk-takers recognize that both elements are the latest perfect mix in making money out of digital mobile music.
Considering music as an important feature in product innovation is evident among new product lines being introduced by big mobile players such as Nokia, Ericsson, and Motorola. They continue to develop mobile phones for music enthusiasts by integrating fm radio, mp3 players, and big memory storage for mobile downloads like ringtones and wallpapers as product features.
As for the entertainment industry, more artists, producers and record companies are now recognizing the big potential of internet and mobile phones as alternative circulation venues for songs and album launches, and as solution to illegal downloading and online piracy.
Famous musicians pioneering digital and mobile distributions are Timbaland and Madonna. Timbaland, famous artist and producer, released the first ever “mobile only” album. On the other hand, Madonna will use mobile downloads as part of her album launch campaign for her much awaited 22nd album, “Hard Candy”.
Hmmm… who’s next in digital lane?
