Mobile Content from the Friendly Neighborhood Kiosk Near You
For GenY-ers, when they say mobile content, what they mean is the mobile ringtones and wallpapers, which they can download directly from their mobile phones. Apparently, a company wants to create a new meaning to the word “mobile content” and “mobile download”. This company is introducing a new channel for mobile download aficionados where they can get their favorite mobile content. And this is through mobile download kiosks.
The company’s selling proposition is to offer customers with their favorite mobile downloads from music, movies, audio books and other media directly to their handy phones while inside the store. This is a move to boost up their sales and promote loyalty among clients, by offering them alternative (in-house) content portal.
Our say on this: This might work if the kiosks will just be an add-on feature for waiting customers, to entertain them. Yes, the mobile download kiosk concept might work. But if it will be considered as income generating avenue, I don’t think so. Since the most percentage of mobile users is the teens and tweens, who prefer to have everything in a single button, it will be difficult to pull this off. Because for sure, they will prefer to get the content they want directly from their mobile phones.
