May the best Ringtone win!
Candidates of the 2008 US Presidential Elections found a way to remind voters to go out, make their choice, and write their name on the ballot.
From the current contenders McCain and Obama to the former aspirant Clinton, almost all candidates included mobile downloads- both ringtones and wallpapers, as part of their election campaign strategies.
Statistics reveal that most US votes are from Generation Y and US mobile users. Gen-Y voters are those of ages 18- 29 years old. They are the perfect mobile campaign target because these voters spend 70 percent of their time on mobile phones (talking and texting) than other age groups of cell phone users. As for the mobile consumer population in the US, four in five American voters (almost 80%) are cellular phone owners, a solid and well targeted audience for stiff Presidential competition.
What’s more interesting about the mobile downloads campaign, is that these candidates also acknowledge their target mobile users’ different tastes in music.
To answer their voters’ diverse music preferences, candidates had their mobile ringtones in different versions – hip hop, alternative and rock. How euphoric is that!?
