How Mobile Phone Companies Do It
With tons of mobile manufacturers fighting over the market’s attention, industry players can’t help but think of ways and means to keep the buyers excited and continue patronizing their brand. To do this, cellphone companies collaborate with fashion icons, work with big music labels and artists, or go for long term advantage by integrating exclusive mobile content in their mobile units.
Samsung, Motorola, and LG opted to partner with the big names of the fashion industry to showcase fashion and functionality in their products. As for some mobile phone companies, they work with music icons and music labels to target specific audience — the artists’ followers, to promote their brand.
As for the rest who go for long term benefits, they work with content providers for mobile game applications, mobile ringtones, and other mobile downloads for exclusive and pre- installed mobile content for each mobile unit.
A healthy competition motivates cellphone companies to be more innovative in designing and developing new product. In order for the consumers to patronize their products, they should always offer something new, without sacrificing the looks, functionality, and the cost.
